Electrolux Discover-E Food Festival at NBC Tent

Last June 15 and June 16, 2013 was an eventful weekend filled with mouthwatering Neo-Filipino cuisine as Electrolux Philippines celebrated the Discover-E Food Festival, a two-day culminating activity of Electrolux's successful Discover-E campaign.
Electrolux Discover E Food Festival

I was only able to attend on the first day. And while I arrived late due to the dreadful traffic and inevitably missed the media activity and the cooking demo by Chef Bruce Lim and Chef Rosebud Benitez, I still got the chance to enjoy the food festival itself.

Electrolux Student Cook-Off

The main highlight of the day was the elimination round of the Student Cook-Off which held its semi-finals and grand finals the next day. I may not have dropped by on the day of the final round, but it was the Genting-Star Tourism Academy (GSTA) culinary students, Gene Hansel Viterbo and Tahani Bautista, who bagged the coveted first place beating Malayan Colleges Laguna, Centro Escolar University, and University of Santo Tomas with their "Kare Kare Ravioli" -- a truly innovative Neo-Filipino dish, in my opinion.

Electrolux Discover E Food Festival Passport

While the elimination round of the cooking contest was going on, I took the liberty to tour the tent. Every visitor of the Discover-E Food Festival was given this passport which encouraged everyone to check out all the booths and collect stamps from sponsors and six of the food vendors. You can redeem a special gift for every 6 stamps collected.

Here are snapshots of the brand partners, as well as food vendors I spotted at the event.

Electrolux Booth
GastroChef Booth
Cif Corelle Pyrex
Surf, Cif, Corelle and Pyrex
Solane Dimes
Solane and Dimes
Dole Booth
Aeta Organics and BumbleTea
Aeta Organics and BumbleTea
AdvoCafe Innovae Gourmet Coffee
AdvoCafe and Innovae Gourmet Coffee
Double Delights
Double Delights
Pink Wasabi and Emporium
Pink Wasabi and Emporium
There are a lot more food vendors in the event that I wasn't able to take a photo of. Blame my low-batt camera. Boo! There are also other vendors selling organic lifestyle products.

The Discover-E Food Festival was a fun food-filled event. But above all, I commend Electrolux Philippines for embarking on a great campaign highlighting not just the traditional Filipino cuisine, but also the innovative Neo-Filipino fare.

For more information about Electrolux Discover-E, visit their website or follow them on Twitter or Instagram.

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