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Friday, May 24, 2013

Electrolux Discover-E Journey + Contest Announcement!

It's no secret that we Filipinos have an unwavering passion and love for food. Whenever we celebrate with family, friends, colleagues, a special someone, or even just with ourselves, there'll always be good food around whether it be a sumptuous offering from a restaurant, or a hearty home-cooked meal. And with this in mind, Electrolux is embarking on a journey to re-discover our appreciation of Filipino food, culture, and heritage.
Electrolux Discoever-E

This is through Electrolux's Discover-E kitchen campaign which will have a series of activities: the Discover-E Web Series, the Discover-E Food Festival in June, and a photo contest. “As part of our commitment to meet the needs of (Filipino) consumers, Electrolux has carried out a nationwide initiative designed to promote culinary discovery and enjoyment of Filipino cuisine,” says Andrea Pionilla, Group Product Manager, Electrolux Philippines. “Our Discover-E campaign will let consumers discover and do more culinary exploration in their kitchens with the help of Electrolux kitchen appliances.”

The Discover-E Web Series

Electrolux Discover-E Web Series

Electrolux may have already been offering kitchen appliances to help with your culinary journey. However, with the Discover-E campaign, Electrolux will be helping you to further hone your skills as they hold the Discover-E Web Series where they'll teach you of easy ways to do Neo-Filipino dishes which you can prepare and enjoy in your own kitchen.

Electrolux’s celebrity chefs, Chef Bruce Lim and Chef Rosebud Benitez, will showcase the delicacies of different Philippine regions on every episode through an instructional 10-minute YouTube video every Friday. The 2 chefs will be presenting their own recipes while teaching you how to turn ordinary Filipino dishes to 5-star restaurant items.

Electrolux Discover-E Food Festival

Electrolux Discoever-E Food Festival

To further celebrate and re-discover Filipino cuisine, Electrolux brings together all your favorite Filipino dishes from different parts of the Philippines through the Electrolux Discover-E Food Festival which lets you discover Electrolux's kitchen appliances through new tastes and flavors that you will surely love. This event will also feature different food vendors offering a wide array of Filipino food items, cooking demos by celebrity chefs, little chef apprentice cooking workshops, a cooking challenge for culinary students, live entertainment, raffles, and games. So mark your calendars now, it's June 15 to 16, 2013 at the NBC Tent in Bonifacio Global City. See you there!

Instant Discover-E Photo Contest

Electrolux Discoever-E Photo Contest
If you're like me who loves taking photos of your food before devouring them, then you should definitely join Electrolux's Instant Discover-E Photo Contest. This is aimed at encouraging everyone to take a picture and upload scrumptious Filipino food using either Instagram or Twitter. Once a week, 3 entries with the yummiest picture will be awarded free items, gift certificates and Food Passports for Electrolux Discover-E Food Festival!

To join, simply upload your food photo on Instagram or Twitter, then post it with the hashtag #DiscoverE and tag @ElectroluxPH. Isn't this super simple? Contest period is from May 15 until June 30, 2013, while winners will be announced every week.

For more info about Electrolux Discover-E, visit www.electrolux.com.ph/discover-e.

21 comments :

  1. i'll try to join here, taking my chances. love this post.:)

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  2. Since my dad is a chef Electrolux products has always been in the house. I think some of them are still in our kitchen today. It's really nice to know that there are always durable and dependable appliances that can last for years. And I’m really glad that they are hosting a contest such as this one. :)

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  3. this is cool.. will join and try my luck

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  4. As much as I want to join in this event, I'm right here in Davao which is too far. :(

    But Electrolux has been in the business for so many years and proved that they can really last long. :D

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  5. Electrolux is a trusted brand and I am hoping I'll win this one.

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  6. I think this is also a good marketing campaign for Electrolux and also treats its loyal customers to a lot of events to enjoy.

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  7. What better way to enjoy food more than having the chance to win in a contest as well.

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  8. A great promotional gimmick by Electrolux and I'm tempted to join the photo contest.

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  9. Uy sali ako dito hehe.. Isip pa ko ng creative idea haha! :) u going to the food festival? :)

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  10. When i was still in the Philippines, I love to attend this kind of events. I love cooing as a child. I like to have the passport and see the 2 celebrity chefs.

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  11. Would love to join this. But my job is really eating up all my time.. Good luck to all who joined and will be joining.

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  12. Wow, I wanna join this one. Maybe I will win.

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  13. I don't take much photos of food before I eat them but this contest is worth joining if one wants to take pics of food.

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  14. Hopefully!! I won this contest hehe kasi hindi pa ako nana-nalo ever since! sa mga sinasalihan kong online giveaways :)) hehe pero wala namang masama kung ita-try ko ulit ang luck ko ^__^.

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  15. i've read some bloggers who were tweeting about this!! really great event and idea since everyone is enjoying instgram!

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  16. No wonder a lot of people have the Electrolux hashtag lately. Signing up for this one and preparing an all out filipino dish. Who knows, I might win me some Electrolux stuff, like a refrigerator or something. :D

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  17. Great idea! I heard that Electrolux is really a good brand. I might join this! :D

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  18. The brand... means durability and quality. Electrolux proved to be one of the leading appliance brand and patrons will definitely join the contest promo.

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  19. This seems promising! I'd love to join into this too. :)

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  20. Who won the student cook-off?

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